The 1990's arguably marked the beginning of one of the most dramatic shifts in technology – the start of a new era. Social media has played a unique role in this shift, as it has become paramount in how we communicate – more specifically, how employment brands communicate with job seekers.
In the '90's and early 2000's, Social Media Managers and Community Managers didn't exist. Communication came in more traditional forms, like print collateral and newspaper/magazine ads. When social media began making a loud presence, businesses of all sizes realized the value of participating in the conversation on the platforms where their target audience is most pervasive. More common than not, companies now have people and departments dedicated to the design, development and management of digital communication. Some organizations, like Purina, have transformed their recruitment strategies to become primarily digital in order to maximize efficiencies but most importantly, candidate reach. To date, you can find Nestlé Purina Careers active on Facebook, LinkedIn, Twitter, Google+.
Applicant Tracking Systems (ATS)
The days of handing in a paper résumé and cover letter are long gone. Submitting a résumé has become a digital experience over time, as Applicant Tracking software was introduced to help streamline the recruitment process. Applicant Tracking Systems (ATS), sometimes referred to as Talent Management Systems (TMS), enable the electronic management of recruitment needs. They function similarly to Customer Relationship Management (CRM) systems, but are designed to serve as a central hub for candidate record submission and tracking, specifically for businesses with heavy applicant flow. Although this implies a more automated process, Purina ensures that every application that comes through our ATS is reviewed.
To keep job seekers engaged and moving smoothly through the search and apply process, companies are modernizing the way in which they deliver information. A few years ago, Purina noticed a flow of questions coming to us from students asking which position or department they would be a fit for with regards to their respective area of study. We responded by developing our Career Connexion App, which allows candidates to enter their career level or area of study if they're a student. As a result, the most relevant department or functional area will populate, followed by directing the user to additional information on these areas.
Virtual Career Fairs
With the ability to webcast and communicate virtually in real-time, career fairs have transitioned from college campuses and local venues to your local Internet browser. ON24, CareerEco and other platforms alike have made it possible to host and attend virtual career fairs, which create unbelievable opportunities to minimize cost and maximize efficiencies. Google Hangouts have also become a popular platform for real-time candid conversations within the recruitment space. We use Google Hangouts for our recruiters and current associates to speak to specific audiences about our functional areas and relevant job opportunities.
Interested in all things digital?