Vision & Values
Where We're Going and What Unites Us
We envision a day when there will be a Checkerboard in every involved pet owner's
home.
Our Vision represents the fulfillment of shared goals, and as a team we move this
Vision closer to becoming a reality every day.
Help us achieve our Vision. We're always looking for people who share our core values:
the standards of behavior that we individually and collectively embrace and live
by and that unite us as a team.
- Integrity — We work to maintain the trust we have earned by doing what
we say we'll do, every time
- Passion — We have a "fire in the belly" for enriching the lives of
pets and their owners, and for providing the highest quality products, services,
and solutions
- Expertise — We are experts both in pet care and our individual disciplines.
We enthusiastically gather, share, and apply new ideas and information
- Performance — We're relentlessly dedicated to being number one with
customers and consumers, attacking obstacles until we prevail, outperforming our
competitors, and achieving our business goals